Recent Work

New Maloy Insurance Website Using Old History

The CBK Group creates a multi-channeled marketing & branding campaign for Maloy Risk Services, where traditional and interactive techniques are combined to tell a compelling story.

The CBK Group Marketing Agency was commissioned by Maloy Risk Services to develop a marketing and branding campaign that focuses on the longevity and rich history of this near 140 year old insurance broker. Through this collaboration, a multi-channeled program that strengthens Maloy’s presence in the marketplace and further enhances a well-respected brand is well underway.

“As one of the oldest insurance brokers, having been around since 1872, CBK felt the history of Maloy was an important factor to bring out across all their marketing materials, along with their key attributes of stability and commitment to the markets they serve,” said Bill Troncone, CBK’s President.

“When it came time for us to refresh our brand, specifically the public website, we turned to The CBK Group because of their interactive expertise and user-centric focus. CBK took the time to understand our complex business and sophisticated client base enabling them to translate what we do into appealing and informative marketing pieces,” said Richard A. Maloy Jr., CEO of Maloy Risk Services.

The projects completed during the first phase of this engagement have included Web site and Search Engine Optimization programs, the implementation of a successful national public relations campaign, and the design and delivery of thought leadership pieces, slip sheets and custom marketing pieces that support Maloy’s partnerships with The New Jersey Technology Council and The Technology Association of Georgia.

Maloy’s new web site is about to be launched with a new look and easier navigation. The site will provide more insight into Maloy’s history, providing the community with a better sense of Maloy’s experience and expertise.

“The fact that Maloy has been around since the late 1800s is a testament to a well run company. If you think about it, the Jesse James gang robbed a bank in Columbia, Kentucky and Susan B. Anthony was fined $100 for trying to vote for Ulysses S Grant. During this same period, Maloy started writing insurance policies. We’ve tried to capture this longevity in their marketing materials and the new web site,” added Wendy Troncone Senior Interactive Specialist.

Maloy Risk Services, Inc. is a leading provider of property and casualty insurance brokerage and risk management services to the hedge fund, venture capital, life sciences and technology industries. Maloy Risk Services has offices in New York City, Princeton, NJ and Atlanta, Georgia. To learn more about Maloy Risk Services, please visit their web site, http://www.maloyrs.com.

The CBK Group specializes in digital, branding, search and public relations in a world of communication that seems to change every day. For over a decade, our creative talents have been successfully tested across many industries including Financial Services, Banking, Technology, Healthcare, Automotive, Hospitality and Fashion. Our award-winning team of highly accomplished professionals brings a depth of experience in the image/brand building, information technology, and business-to-business and consumer public relations arenas. The CBK Group develops and implements creative solutions that assist you in meeting the full spectrum of your organization’s business goals.

New CPNJ Website

The CBK Group Advertising and Interactive Agency was chosen to be the agency of record for Cerebral Palsy of North Jersey (CPNJ). CBK was asked to redesign the existing CPNJ website making it more dynamic and user-centric. The refreshed site will incorporate new functionality including a Volunteer Manager that will enable individuals to sign up and volunteer online, video streaming capabilities, and an interactive Events Calendar that will provide real time events access.

In addition to the technology enhancements, the refined site will be easier to navigate with better-organized and streamlined content. The listing of services that CPNJ brings to the New Jersey communities that it serves will also be more clearly defined. For example, many may not be aware that the CPNJ assists children and adults alike that have complex disabilities, not just Cerebral Palsy, but those suffering with traumatic brain disorders and other genetic disorders.

“CBK has taken the time to understand our mission and commitment to those with complex disabilities. The energy and enthusiasm with which CBK has approached this project, from the beginning, is refreshing. We deal with people with special needs and we needed a partner that would embrace our vision on how to better serve this community — CBK has become that partner,” said Jim McCreath, President and CEO of CPNJ.

“We are very excited that CPNJ has chosen The CBK Group as a partner to help them with their marketing needs. This is not just a company with a product, these are people with an important mission and we will be helping CPNJ to send the message that they are a great resource for the community. The thought of working with CPNJ, to define and convey their services, is quite an honor,” said Wendy Troncone, Senior Interactive Specialist.

To learn more about CPNJ and the services that they provide the community, please visit: http://www.cpnj.org. Please also take a few moments to view an inspirational video “We Will Rise” found on their Web site that celebrates the students and staff members of Cerebral Palsy of North Jersey’s Horizon High.

The CBK Group
The CBK Group specializes in advertising, interactive and public relations in a world of communication that seems to change every day. For over a decade, our creative talents have been successfully tested across many industries including Financial Services, Banking, Technology, Healthcare, Automotive, Hospitality and Fashion. Our award-winning team of highly accomplished professionals brings a depth of experience in the image/brand building, information technology, and business-to-business and consumer public relations arenas. The CBK Group develops and implements creative solutions that assist you in meeting the full spectrum of your organization’s business goals.