The CBK Group Advertising and Interactive Agency was chosen to be the agency of record for Cerebral Palsy of North Jersey (CPNJ). CBK was asked to redesign the existing CPNJ website making it more dynamic and user-centric. The refreshed site will incorporate new functionality including a Volunteer Manager that will enable individuals to sign up and volunteer online, video streaming capabilities, and an interactive Events Calendar that will provide real time events access.
In addition to the technology enhancements, the refined site will be easier to navigate with better-organized and streamlined content. The listing of services that CPNJ brings to the New Jersey communities that it serves will also be more clearly defined. For example, many may not be aware that the CPNJ assists children and adults alike that have complex disabilities, not just Cerebral Palsy, but those suffering with traumatic brain disorders and other genetic disorders.
“CBK has taken the time to understand our mission and commitment to those with complex disabilities. The energy and enthusiasm with which CBK has approached this project, from the beginning, is refreshing. We deal with people with special needs and we needed a partner that would embrace our vision on how to better serve this community — CBK has become that partner,” said Jim McCreath, President and CEO of CPNJ.
“We are very excited that CPNJ has chosen The CBK Group as a partner to help them with their marketing needs. This is not just a company with a product, these are people with an important mission and we will be helping CPNJ to send the message that they are a great resource for the community. The thought of working with CPNJ, to define and convey their services, is quite an honor,” said Wendy Troncone, Senior Interactive Specialist.
To learn more about CPNJ and the services that they provide the community, please visit: http://www.cpnj.org. Please also take a few moments to view an inspirational video “We Will Rise” found on their Web site that celebrates the students and staff members of Cerebral Palsy of North Jersey’s Horizon High.
The CBK Group
The CBK Group specializes in advertising, interactive and public relations in a world of communication that seems to change every day. For over a decade, our creative talents have been successfully tested across many industries including Financial Services, Banking, Technology, Healthcare, Automotive, Hospitality and Fashion. Our award-winning team of highly accomplished professionals brings a depth of experience in the image/brand building, information technology, and business-to-business and consumer public relations arenas. The CBK Group develops and implements creative solutions that assist you in meeting the full spectrum of your organization’s business goals.