How non-profit organizations can ramp up marketing efforts

Marketing for a non-profit organization (NGO) can be challenging. Recruiting partner organizations, donors, producing educational materials and making a sales pitch to generate public awareness and support is a daunting task. Informing major stakeholders to help justify funding for activities all come into the picture as well.  Most non-profit organizations continually need to enter into alliances with government and private sector groups as well as media to realize the attainment of set goals.  Traditional advertising campaigns, as well as newer methods are a crucial step that NGOs need to make. These newer methods include a professional online presence. A well-designed and updated website, complete with contact telephone numbers and key contact persons, clear photos and informative articles along with a regular newsletter can highlight an NGOs thrusts and activities.

The CBK Group is an advertising and interactive agency located in Paramus, New Jersey that specializes in advertising for non-profits. We have achieved numerous awards in the advertising industry and our client list spans the globe. The CBK Group marries offline and online advertising to help maximize brand awareness, generate ROI and stretch dollars for our clients, especially in this tough economy. To contact the CBK Group click here.

Public service messages and activities like environmental messages from a government agency, a campaign to increase people’s awareness for poverty an hunger (as illustrated by food banks), or informing potential donors on the latest break-through on a specific disease, require tools to capture attention and support. This is where the creative abilities of the CBK group in both traditional marketing and the newest interactive communications tools can communicate your message. Creating a strong visual identity is crucial for non-profit organizations. A key message that will touch donors emotionally is vital. An NGO’s mission statement and main programs are usually contained in the company brochure, which may be reiterated in media releases, TV coverage of events, billboards and print ads. An online campaign may also complement traditional media.  For a cause-based organization to stay relevant, the technique is to build visibility and awareness. The message also must be consistent.

Even non-profit organizations working with a set budget can ramp up marketing efforts through a good communications plan. If funds are being raised by a government agency for the construction of a new school or additional classrooms for underprivileged youth, for example, a special activity like an art exhibit featuring works of talented young people may drum up support through press releases, emailed invites, mobile and other innovative methods.  A call to action may also be made through television, inviting people to visit the NGO’s website to see the details on the latest donor campaign drive and learn more about the organization.  Another example may be food banks enlisting support from established companies who have a surplus of food products and may wish to donate. Print ads and billboards may be created to highlight the partnership between food bank and the corporations who have agreed to lend support.

Another marketing technique that some international non-profit organizations have used, which has appealed to potential donors and volunteers, is a green environment advertising campaign. Brochures, TV and print ads, and the organization’s website underscore the central message; creating an impact on the minds of audiences, especially those who have are strongly inclined to make greener buying choices. Onsite signage that signify the ongoing green-cleaning efforts of an organization may also speak volumes to visitors and potential business partners. So if you’re an NGO looking to obtain steady flow of support to sustain your activities and partner with other sectors, like government, media, and donors, tap the most reputable suppliers of both traditional and non-traditional media to get the best outcome contact CBK Group today, to discuss your advertising options.  To contact the CBK Group click here.