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THE CBK GROUP CREATES MULTI-CHANNELED MARKETING & BRANDING CAMPAIGN FOR MALOY RISK SERVICES
Traditional and Interactive Techniques are combined to
Tell a Compelling Story
"As one of the oldest insurance brokers, having been around since 1872, CBK felt the history of Maloy was an important factor to bring out across all their marketing materials, along with their key attributes of stability and commitment to the markets they serve," said Bill Troncone, CBK's President.
"When it came time for us to refresh our brand, specifically the public website, we turned to The CBK Group because of their interactive expertise and user-centric focus. CBK took the time to understand our complex business and sophisticated client base enabling them to translate what we do into appealing and informative marketing pieces," said Richard A. Maloy Jr., CEO of Maloy Risk Services.
The projects completed during the first phase of this engagement have included Web site and Search Engine Optimization programs, the implementation of a successful national public relations campaign, and the design and delivery of thought leadership pieces, slip sheets and custom marketing pieces that support Maloy's partnerships with The New Jersey Technology Council and The Technology Association of Georgia.
Maloy's new web site is about to be launched with a new look and easier navigation. The site will provide more insight into Maloy's history, providing the community with a better sense of Maloy's experience and expertise.
"The fact that Maloy has been around since the late 1800s is a testament to a well run company. If you think about it, the Jesse James gang robbed a bank in Columbia, Kentucky and Susan B. Anthony was fined $100 for trying to vote for Ulysses S Grant. During this same period, Maloy started writing insurance policies. We've tried to capture this longevity in their marketing materials and the new web site," added Wendy Troncone Senior Interactive Specialist.
Maloy Risk Services, Inc. is a leading provider of property and casualty insurance brokerage and risk management services to the hedge fund, venture capital, life sciences and technology industries. Maloy Risk Services has offices in New York City, Princeton, NJ and Atlanta, Georgia. To learn more about Maloy Risk Services, please visit their web site, http://www.maloyrs.com.
The CBK Group
The CBK Group specializes in advertising, interactive and public relations in a world of communication that seems to change every day. For over a decade, our creative talents have been successfully tested across many industries including Financial Services, Banking, Technology, Healthcare, Automotive, Hospitality and Fashion. Our award-winning team of highly accomplished professionals brings a depth of experience in the image/brand building, information technology, and business-to-business and consumer public relations arenas. The CBK Group develops and implements creative solutions that assist you in meeting the full spectrum of your organization's business goals.