Traditional and non-traditional media advertising for the hospitality and tourism trade

Ever noticed how travel deals seem to be proliferating in popular social marketing sites nowadays? Yes, the hospitality and tourism industry has been cashing in on non-traditional media to reach out to its target markets. Unique vacation experiences are being promoted through network marketing, Hollywood movies, online, or through traditional media like travel magazines.  Of the three, you can guess which one is gaining the attention of today’s sophisticated audiences.

Online marketing tactics are widely used by service-oriented industries like the hospitality and tourism trade. Ordinary people review and search for the latest travel bargains that will allow them to take vacations without empting their bank account. A travel company, destination, cruise-line, etc., offering vacation deals usually maintain websites where potential client can book a vacation or review the latest deals. They can also post satisfied clients’ positive comments. You will find all sorts of creative non-traditional media highlighting special deals like Caribbean cruise vacations or trips to exotic places like Bangkok or romantic destinations like Paris. People who love traveling can be easily swayed by huge discounts.

The CBK Group is an advertising and interactive agency located in Paramus, New Jersey that specializes in hospitality and tourism advertising. We have achieved numerous awards in the advertising industry . We have a client list that spans the globe. The CBK Group marries offline and online advertising to help maximize brand awareness, generate ROI and stretch dollars for our clients, especially in this tough economy. To contact the CBK Group click here.

When companies or locations destinations wish to advertise a travel package they should review all of their options available to them and the CBK Group, with years of experience in this area can provide them with the most effective advertising methods available today. From traditional media to online, their experience transcends all the technologies that are utilized in the advertising field today.  

The more traditional advertising methods, like newspaper and magazine ads on travel deals and luxury hotels have, in recent years been supplemented in recent years by marketing in the form of the daily coupon website and offers other online advertising. However these traditional marketing tactics are not to be overlooked and we offer expertise in both.  Not to be forgotten are mobile ads and a new-generation of high-tech gadgets that offer consumers quick, one-click phone number or website access in an instant. Major players in the hospitality and tourism trade need to reach out to modern-day consumers not only through traditional media but non-traditional options like outdoor ads, interactive videos, tv commercials, and social media blasts. At the end of the day, though, it’s also the quality customer service that’ll keep customers going back to the hotels and destinations they’ve visited.

A good hospitality and tourism research and marketing plan that has factors in consumer insights and the use of both traditional and non-traditional media can help a business take off. Contact the CBK Group now by clicking here.